What to Say on Your Wellness Website Homepage (Instead of “Welcome to My Practice”)
When Brie came to me for her very first website, she had all the pieces in place — a growing health coaching practice, glowing client results, and a clear passion for helping women feel better in their bodies.
But her homepage headline?
“Welcome to My Practice.”
It was simple. Safe. Polite.
But here’s the thing…
Within 3 seconds, her dream client would land on that page and think:
“Okay, but… what do you do? And how can you help me?”
This happens all the time. As wellness practitioners, you’re taught how to support your clients, not necessarily how to write a homepage that sells your services.
But in a crowded online space, that first line on your website matters more than you think.
Let’s fix that.
💬 Let’s talk about why this matters.
Think of your homepage as your virtual front door. If it’s not clear, warm, and inviting — but also strategic — people won’t stick around.
Your headline is one of the first things Google and your visitors see. It also influences how long people stay on your site, which is an important SEO signal. According to Moz, your homepage headline (also called the title tag) plays a major role in how search engines understand and rank your page — and how users decide whether to stay or click away.
Want to make a stronger first impression? Start by shifting your language from you-focused to client-focused.
If you're not sure where to start, check out my post on how to simplify your website navigation — another common area where wellness sites lose people.
A Better Way to Write Website Headlines for Wellness Pros
Your headline should answer these questions:
Who do you help?
What result do you help them achieve?
How do you do it?
Try this structure:
“I help [ideal client] achieve [specific result] through [your service or method].”
This format is simple but powerful — and way more effective than “Welcome to my practice.”
Real Examples That Convert
Instead of:
“Welcome to Our Clinic”
Try:
“Natural Pain Relief for Athletes Using Holistic Acupuncture in Austin”
Instead of:
“Meet Your Massage Therapist”
Try:
“Feel Better, Move Freely: Specialized Massage Therapy for Chronic Tension & Stress Relief”
If you’re looking for more help writing your headlines, my free website strategy guide includes tips on homepage messaging, CTAs, SEO, and more.Quick exercise: write your new headline
Jot down:
Who you serve (be specific!)
What problem they’re facing
What result they want
How you help them get there
Then try plugging it into your homepage. You’ll be amazed at how this simple shift can improve the first impression of your wellness website — and help you attract more of the right clients online.
How to Update Your Own Website Headline
You can do this today. Seriously — block 15 minutes on your calendar and rewrite your homepage headline.
💡 Want a deeper audit of your site? Check out my post on 10 website design tips for wellness professionals to keep improving your online presence.
Want more wellness website tips?
This headline strategy is just one of 10 essential tips I share in my free guide:
“10 Website Strategies to Attract More Clients and Grow Your Health & Wellness Business in 2025”
If you're a wellness professional ready to make your website work for you — even if you're not techy — this guide is for you.
💻 Need Help Creating a Website That Converts?
If you’re ready to stop DIY-ing and start attracting more aligned clients online, I’d love to support you.
I offer a 2-Day Website Design service specifically for health and wellness professionals — like coaches, acupuncturists, therapists, and holistic practitioners — who want a beautiful, strategic site launched quickly and stress-free.
With this VIP-style service, you’ll walk away with:
A professionally designed, client-attracting website
A custom layout built to convert
Copy and layout guidance to make the process easy
Your site launched in just 2 days (yes, really!)
✨ Learn more here → 2-Day Website for Wellness Professionals
Let’s turn your online presence into your most powerful marketing tool.
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