CASE STUDY: WEB DESIGN
Revival Health & Wellness
Web Design for Michelle Patidar, leader in the health and wellness community.
"The result of Aurelie’s hard work is a website that has significantly boosted my online presence and allowed me to connect more effectively with my audience in the health and wellness community."
Project Details
Michelle's Inspiring Journey
Michelle is a cancer survivor, wife, mother, and lifelong learner who helps other survivors heal from the inside out. Diagnosed with Non-Hodgkin’s lymphoma in 2016, she founded Revival Health & Wellness after her own recovery journey highlighted a gap in detox and health restoration programs.
Michelle creates tailored WHOLEhealth programs, often overlooked by traditional medicine. She guides clients through an integrative process, collaborating with their medical doctors to address root health issues and improve their overall well-being through personalized consulting.
The Challenge
Michelle needed a website to support her new business. She required a robust online presence to connect more effectively with her audience and establish herself as a leader in the health and wellness community. The primary pain points were:
Lack of online presence.
Difficulty connecting with the target audience.
Need for industry credibility and authority.
We developed a comprehensive website strategy for Michelle encompassing several key elements:
THE SOLUTION
Attracting clients: Utilized high-end imagery and clear messaging to captivate potential clients and showcase the uniqueness of Michelle Patidar's services.
Establishing industry leadership: Positioned Michelle as a health and wellness authority through strategic content and design, enhancing credibility and trust within the community.
Building an email list: Implemented a free downloadable guide/resource to incentivize sign-ups, effectively growing Michelle's email list and fostering client relationships.
Providing valuable resources: Integrated a blog and podcast to share expert insights, engaging with the health and wellness community and increasing brand visibility.
Creating a distinctive website: Designed a high-end website that reflects Michelle's brand and emphasizes her relationship-centric services, appealing directly to her target audience.
Enhancing user experience: Optimized website structure for easy navigation, improving user engagement and maximizing time spent on the site, ultimately driving conversions and client bookings.
THE PROCESS
Crafting Michelle's Online Presence
Discovery Phase: Deep dive into Michelle's vision, brand, and audience.
Design & Development: Used Squarespace for its ease of use; created a stunning, user-friendly site.
Content Integration: Added blog and podcast sections for valuable resources and community building.
Lead Generation: Implemented a strategy with a free guide to grow Michelle's email list.
Testing & Launch: Thorough testing and post-launch support to ensure a smooth, functional website.
As a result, the launch of Revival Health & Wellness's website brought significant positive outcomes:
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01. Boosted Online Presence
Michelle's new website significantly increased her visibility in the health and wellness space.
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02. Enhanced Engagement
The site’s user-friendly design and valuable content led to higher engagement rates and longer time spent on the site.
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03. Established Authority
Strategic content and professional design positioned Michelle as a credible and authoritative figure in her industry.
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04. Increased Leads
The free downloadable guide and optimized email sign-up process effectively grew Michelle’s email list, allowing her to foster stronger client relationships.
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05. Client Testimonials
Positive feedback from clients highlighted the website's impact on Michelle’s business growth and client connections.
“I couldn’t be more pleased with the incredible work Aurelie did in creating my health and wellness website. From the very start, her dedication to understanding my vision and translating it into a visually stunning, user-friendly site was truly exceptional. Her ability to combine aesthetics with functionality exceeded my expectations, resulting in a site that is not only beautiful but also highly intuitive and engaging for my visitors.
The result of her hard work is a website that has significantly boosted my online presence and allowed me to connect more effectively with my audience in the health and wellness community. ”
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